Branding and display

The collection represented a unique dialogue between George Michael and his British contemporaries in the visual arts, such as Damien Hirst, Tracey Emin, Sarah Lucas, Michael Craig-Martin and Marc Quinn.

The works toured from New York, Los Angeles, Hong Kong and Shanghai before arriving at the flagship exhibition in London which showcased the art the singer collected and lived with, as well as special installations that celebrated his remarkable life and career.

With over 1,800 daily visits over 7 days the London exhibition became the most visited display in Christie’s history.