Identity, creative direction, design management
Starting with a question – If Tate Modern was Musée de la danse? – the project proposed a 2 day transformation of the museum via the prism of dance.
The question featured prominently across all communications, original photography from Hugo Glendinning was commissioned and I worked closely with Boris Charmatz, curators and the Musée team to create a truly impactful and authentic visual take over.
Images © Tate / Olivia Hemingway