Concept, design, production management
A 'once-in-a-lifetime exhibition' that explores the final chapter in Matisse's career in which he began ‘carving into colour’ to create a spectacular collection of cut-out collage artworks.
The campaign identity is inspired by Matisse's Snail artwork and footage of techniques used by the artist in creating his cut-outs. The result is a bold, dynamic and versatile graphic device that is implemented across a range of formats.
Henri Matisse Snail 1952-3