Strategy, design, project management, development & delivery
Art. Ready to Take Home. Curated art objects chosen exclusively by our specialists, offered for a limited time only.
I led the innovation team to set up Christie’s first ever buy now platform for art. The marketing capaign included owned, paid social, digital ads, press, editorial and targeted CDM and a 1:1 communication strategy.
Design, project management and production
Digital campaign and editorial feature promoting a new limited access digital platform of over 20 design objects and art pieces selected from all over the world.
Concept, design, development and delivery
As part of a new innovation workstream I set-up in January 2020, working with an external developer and the internal publishing team, I led the sucessful incubation and roll-out of AR for all flat art and selected 3D lots for all Christie’s auctions within 1 year of conception.
Project management and publishing
Working directly with the EotC Team and external developers on a strategic approach to thecampaign and online viewing room aesthetic.
Concept, strategy, design direction and delivery
Working directly with the Design Miami team to create an online viewing room and 360 virtual tour for their 2020 fair.